IMPACT is a non-profit initiative to educate Canadian Muslim youth about political process and encourage their involvement to actively contribute to Canada's cultural mosaic.

The logo combines a crescent moon and the colour green to symbolize Muslim culture and Islam, while the circle with a check mark relates to a voting ballot. This creates a meaningful combination of icons to represent the initiative. The slogan incorporates the logo, reinforcing the brand identity while making a strikingly bold and energetic statement.